Brain Food Fridays Number 57: Want in on a Big Reading Secret, Learn What to Do?

​

​

Dear Reader,

Want in on a Big Reading Secret, Learn What to Do?

​
Every industry has its gurus and influencers. We have a tendency to put people on a pedestal and look up to them like they have special superpowers! But guess what? Here’s something the gurus and influencers don’t realize or don’t want to tell you is that the most successful people use books as problem solving tools. They’re not sitting around reading a book from cover-to-cover. Inside my Sales Knowledge Accelerator, I don’t hold back on the real truth or hide what you need to know most. Want in on the big secret?
​

Because you’re reading only the essential information in a book, you read more books and you focus on the task at hand. If you’re interested in selective and strategic reading, and you also want to learn the sales process, join the Sales Accelerator: Don’t Read More, Read Differently that launches on February 3rd. If you’d like to learn more about this program,

​go here.

​
​I’ve started reading the sales books and I’m enjoying the journey. You don’t know what you don’t know. Here are some soundbites from the books I’ve read so far.​
​

1. People are not buying a product or service, they’re buying a solution, a change. No problem, no sale.
2. To close a sale, the prospect must trust that the product satisfies their needs at a great deal, trust and connect with you as an expert, and trust and connect with your company.
3. Ask your customers questions to expand their perception of their problem and the perceived outcome of solving the problem.
4. The best time to make a sale is after you’ve made a sale because you’re all pumped.
5. You lose the sale because you don’t understand the customer’s problem. Question the customer to gather intelligence.
6. You need to learn how to present and ask questions, and practice active listening.
7. Before a closer sells the prospect, the solution, he will first sell the prospect his own problem.

​

The Invisible Mentor Blog

Lucille Ball is the fourth woman profiled in the Badass Women Series. She brought us the gift of laughter. Some of you may be too young to remember, but Lucille Ball had a TV series called I Love Lucy. It may still be in syndication today. Many of you are Trekkie fans, what you may not know, is that if it wasn’t for this badass woman, you wouldn’t be enjoying Star Trek today. She approved production of Mission Impossible and Star Trek, two expensive shows that were very innovative for the time.

Mission Impossible was successful early on, but it took Star Trek several seasons before it gained popularity in syndication. I Love Lucy was the first in television history to claim viewing in more than ten million homes. It was filmed before a studio audience and helped to revolutionize television production by using three cameras.

An astute business woman, Ball procured ownership of her shows after they initially aired on CBS television, which resulted in huge profits when they were syndicated and the foreign rights were sold. Read more on the blog!

On My Reading List​
​

1. Sales Secrets: The World’s Top Salespeople Share Their Secrets to Success by Brandon Bornancin
2. The Perfect Close: The Secret To Closing Sales – The Best Selling Practices & Techniques For Closing The Deal by James M Muir
3. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development by Mike Weinberg
4. The Secret of Selling Anything: A road map to success for the salesman… who is not aggressive, who is not a “smooth talker,” and who is not an extrovert by Harry Browne

​

Product of the Week

Sales Accelerator: don’t read more, read differently

I Want Sales Accelerator Today!

​

Until Next Week,
​

Avil Beckford, Founder, The Invisible Mentor!

​theinvisiblementor.com​

My Book: Digest 30 Books in 30 Days​

Social: LinkedIn Twitter ​Instagram​

​
​