Hi Reader

Do your clients often ask for similar deliverables? If so, you could create a productised service for your clients. A productised service is easier to market than a custom service because it’s fixed in scope, timeline and price.

It can also help you to save more time and make more money.

In this week’s newsletter

📽 How to attract your dream clients (without losing your existing ones)

✍️ Make more $$$ with a productised service

📆 Opportunities not to miss

How I’d Attract My Ideal Clients (without losing my current ones)

Are you struggling to find your dream clients as a motion designer or animator? 🫣

As a freelancer, it can be difficult to get more of the work you want to be doing while serving your current clients, so how do you get those dream projects?

In this video, you’ll learn how to attract work that excites you, without losing your current income stream!

Watch the Video

✍️ Make more $$$ with a productised service

In your day-to-day work, you may find your clients asking for similar deliverables, such as:

A set of social media story templates
A YouTube channel graphics pack
Brand or Motion Guidelines

This could be an opportunity to create a productised service.

A productised service is fixed in scope, timeline and also price.

Your productised service should also have an outcome or result for the client.

For example, for social media templates, the outcome could be increasing awareness of their brand or getting more sales.

Here are the steps to create a productised service:

Identify a specific, repeatable service offering that meets a clear need in the market.
Package the service offering into a defined product with a set of features, benefits, pricing tiers, and deliverables.
Market and sell your productised service using a clearly defined value proposition and sales process.

Identify a specific repeatable service offering.

You could interview your clients or potential clients and see if there are any gaps in what you’re offering them.

Or any problems they have that are not solved by your custom offer.

It will take some time to find a good productised service and require you to experiment with a few ideas, so don’t be discouraged if your first idea doesn’t work out.

Package your service offering.

It’s very important to put boundaries on your service offering. Otherwise, it’s a custom service and not a productised service.

Think about the timeline you want to assign to it. This can also benefit the client, for example, Social Media Graphics Done in 1 Day.

Business owners are busy, and something done in 1 day without the back and forth would appeal to them.

You also need to be very clear on the scope, so ask yourself, what does your package include?

It also helps to add benefits, so ask yourself, why would this help your client?

Assign a fixed price or pricing tiers. This is one of the main distinguishing factors between a custom service and a productised service.

Market and sell your productised service.

You should create a landing page for your productised service. It’s essential to identify the value to the client, mentioning what problem you’re solving with your service.

You can invite them to jump on a sales call to see if they are a good fit for your productised service.

This could also lead to more custom sales if their deliverables are out of scope.

Let me know if you’re going to create a productised service after reading this newsletter.

You can reply to us @motionhatch on all social media platforms.

📆 Opportunities not to miss!

🍹 Take part in this illustration challenge

One of our students @kellykurtzdesign is hosting an illustrated mixology challenge for the Month of June – along with super star illustrator & procreate teacher @stefinitely

To join in:
✨ Create your own interpretation of the prompts – choose one or combine them to make an epic cocktail or mocktail (seriously…garnishes!!)
✨ Use any styles/mediums – everyone is welcome!
✨ Include the Prompt list in your second slide
✨ Share your work on Instagram and use the Hashtag #cocktailsandmocktailschallenge and follow/tag the hosts @kellykurtzdesign and @stefinitely so they can find and share your work!

As an added bonus they’re giving away welcome packages jam packed with:
🍹 Beverage inspo ideas
🍹 Links to my fav procreate brushes
🍹 Colour palette ideas
🍹 Tips on how to add texture to your illustrations
🍹 The official prompt slides

You can find that here

If you have a job or other opportunities you would like to feature in this newsletter check out this link for more details.

Thanks

Hayley

💸 Make more money with a productised service