[FIRST NAME GOES HERE], I animated Scientific Advertising for you

Hey, Reader. Nobody should be allowed to do anything with advertising until he read the book Scientific Advertising by Claude C. Hopkins at least 7 times. Or at least that’s what the advertising legend David Ogilvy says in the last book I’ve summarized – Ogilvy on Advertising,
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That’s why I’ve decided to summarize Scientific Advertising now.
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By the way I’ve also ran into a letter from Gary Halbert (another great copywriter) where he advises to read 9 fundamental copywriting books – Scientific Advertising is one of them.
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He also says that Claude Hopkins is the best advertising man who ever lived in the same letter.
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So here’s my animated summary for you.
Hope it helps! 🙂
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Stay close to your meaning,
Yan.
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