Brain Food Fridays Number 54: Sales Accelerator: Don’t Read More, Read Differently!

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Dear Reader,

We’re one week into the New Year, how are you doing? This year, I want to become better at sales and marketing. While talking with friends at Portage Sales https://www.portagesales.com/, we gave birth to the idea of doing an event for new sales professionals and founders. We have a few registrations already, and I’m so grateful.
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Sales Accelerator: Don’t Read More, Read Differently​
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I carefully curated 12 sales books, and each participant will choose seven of the books to read. The event lasts 21 days, so you’ll read a book every three days. Let me present to you, “Sales Accelerator: don’t read more, read differently.” At the start of the program, I’ll do a webinar, teaching participants the correct way to read. That is, reading selectively and strategically. In the middle of the 21 days, I’ll do another webinar teaching participants how to get more from the books they read.

Revenue growth inspiration. Don’t read more, read differently. Join this book forum for sales leaders and highly motivated contributors, to experience professional non-fiction reading in a brand-new way:

• Seven sales books, 21 days, less than 30 min a day
• Expert instruction in a proven system that will have you read strategically, not sequentially
• Thought-provoking debriefs on the books, making new connections across diverse thinking inside and outside sales
• Access new professional momentum, ideas for driving your team’s results, and a fresh outlook as we launch our respective sales efforts in 2021
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7 Sales Books, 21 Days. What will you walk away with?

• Access to new ideas, fresh thinking on your business
• Feel inspired to tackle old issues, in new ways
• Build your personal brand with clients and colleagues
• Apply what read, immediately, to create new value for your business
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What, When, and How

Your Investment – US$79/per person (you buy your books)

Where – Zoom: Register here.

• Launch and Training #1 ‘Strategic Reading Skills’ – Wednesday, January 27, 2021, 12:00 to 12:45 pm (recorded)
• Training #2 ‘Combining Ideas Across Diverse Books’ – Friday, February 5, 2021,12:00 – 12:45 pm (recorded)
• Group Facilitated Debrief – Wednesday, February 17, 2021, 12:00 to 1:00 to share ideas and combine our thinking for an exciting launch into 2021
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Buy Sales Accelerator

10 in 30 Reading Challenge: Take Your Reading to the Next Level ​
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I run a lot of events in my Facebook group, Reading Rocks: Read a Book, Discover Solutions, Change the World. I started doing the weekly Facebook Live.
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For the reading event, you’ll be reading a book every three days. And you’ll learn what to do after you’ve read the book. Please join me there, since I’ll be sharing some exclusive content.

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Join Reading Rocks for 10 in 30

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Four Pillars of Content

A few weeks ago, I mentioned that in the New Year, I’d be streamlining my blog with four pillars of content. Over the holidays I intended to have everything ready. However, I was tired, so I rested instead. Despite that, I did the first installment of People to Learn From and it was well-received. Within that pillar of content, I’ll be doing different series and I started off with the Badass Women Series, profiling Lucy Maud Montgomery.
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Here’s an excerpt from the blog post:

“Lucy Maud Montgomery had a distinguished literary career, publishing twenty novels, more than 530 short stories, 500 poems, 30 essays and approximately 5,000 pages of personal journals. Her stories were translated into over 20 languages. Looking at her body of work, we see a very successful woman and author. Yet, she didn’t think that she wrote the “great book.”

Why are we so tough on ourselves? Her books have stood the test of time.”
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Read Badass Women Series: Lucy Maud Montgomery, Author of Anne of Green Gables on the blog.

Some of you may know this, I’m an introvert. I went through a naming challenge to name my year. My name is Stepping Boldly into the Spotlight. This is terrifying, but something I must do.

Read My Name for 2021: Stepping Boldly into the Spotlight on the blog

Product of the Week​
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​Sales Accelerator: don’t read more, read differently ​
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Until Next Week,

Avil Beckford, Founder, The Invisible Mentor!

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